DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate - View Single Post

**9mm_fan** · 08-09-2006, 07:00 AM

AVM and grandeur always went together. A touch of class and clarity has been synonymous with their production in the 60-year period. Getting back to its roots after diverting the attention in the small screen, the famed production house has meant business.

Led by M Saravanan and his son M S Guhan, AVM is churning out big ones starring Rajnikanth and Ajith. In its diamond jubilee year, there is the added incentive to give a special coating and satiate the appetite of Rajnikanth and Ajith fans.

Heaping praise on Guhan, Saravanan says, 'All credit to him for the studious ways of his planning and putting that to effect. Some bold decisions are to be welcomed. A blend of youth and experience is how will put it, of our efforts in conceiving the projects (Rajnikanth starrer Sivaji and Ajith's Thirupathi).

Taking some time from his busy schedule, Saravanan, who has worked with three generations of artistes, spoke to News Today about their forthcoming venture and also the present state of Tamil film industry.

Q: Your feelings on the two big projects simultaneously?

A: There is no great excitement. As a producer, the onus is on me to make them count. It's fine to take the mantle with a talented cast and crew.

Everything is big of them and so should be the results.

Q: On choosing Ajith for Tirupathi?

A: We were planning to do a movie with Ajith long back. Due to unfortunate circumstances, it got shelved. Happy that finally we managed to cast Ajith in our home production. Director Perarasu deserves a special mention in understanding the travails of the producers. Bharadwaj's songs have come good. It's planned for a Tamil New Year Day release.

Q: How did Sivaji happen?

A: It was Guhan's brainwave. Wth two big names, the platform could not have been bigger. The mantra, as always, been to put in the best efforts and leave the result to the fans. All I can say is that it is shaping up well, catering to the taste of all sections.

Q: Being a veteran in the industry, your advice for the emerging talents and the producers?

A: Producers should understand the current trend of the industry and do movies accordingly. Actors and actresses, no matter how popular they are, have to be flexible in their remuneration.

Q: Do you think the industry is healthy today?

A: Certainly. If you render a movie which is liked by the masses, the battle is more or less won. Chithiram Pesuthadi is a pointer to it. Good movies do have a place at the box-office.

________________________________________

Avlo periya legend AVM Saravanane has praised Perarasu..

08-09-2006, 07:00 AM	#39
9mm_fan Join Date May 2007 Age 54 Posts 5,191 Senior Member	AVM and grandeur always went together. A touch of class and clarity has been synonymous with their production in the 60-year period. Getting back to its roots after diverting the attention in the small screen, the famed production house has meant business. Led by M Saravanan and his son M S Guhan, AVM is churning out big ones starring Rajnikanth and Ajith. In its diamond jubilee year, there is the added incentive to give a special coating and satiate the appetite of Rajnikanth and Ajith fans. Heaping praise on Guhan, Saravanan says, 'All credit to him for the studious ways of his planning and putting that to effect. Some bold decisions are to be welcomed. A blend of youth and experience is how will put it, of our efforts in conceiving the projects (Rajnikanth starrer Sivaji and Ajith's Thirupathi). Taking some time from his busy schedule, Saravanan, who has worked with three generations of artistes, spoke to News Today about their forthcoming venture and also the present state of Tamil film industry. Q: Your feelings on the two big projects simultaneously? A: There is no great excitement. As a producer, the onus is on me to make them count. It's fine to take the mantle with a talented cast and crew. Everything is big of them and so should be the results. Q: On choosing Ajith for Tirupathi? A: We were planning to do a movie with Ajith long back. Due to unfortunate circumstances, it got shelved. Happy that finally we managed to cast Ajith in our home production. Director Perarasu deserves a special mention in understanding the travails of the producers. Bharadwaj's songs have come good. It's planned for a Tamil New Year Day release. Q: How did Sivaji happen? A: It was Guhan's brainwave. Wth two big names, the platform could not have been bigger. The mantra, as always, been to put in the best efforts and leave the result to the fans. All I can say is that it is shaping up well, catering to the taste of all sections. Q: Being a veteran in the industry, your advice for the emerging talents and the producers? A: Producers should understand the current trend of the industry and do movies accordingly. Actors and actresses, no matter how popular they are, have to be flexible in their remuneration. Q: Do you think the industry is healthy today? A: Certainly. If you render a movie which is liked by the masses, the battle is more or less won. Chithiram Pesuthadi is a pointer to it. Good movies do have a place at the box-office. ________________________________________ Avlo periya legend AVM Saravanane has praised Perarasu..
	Quote