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**S.T.D.** · 07-07-2007, 12:44 PM

Bollywood toons in, lines up big-ticket animation films

MOINAK MITRA

TNN[ FRIDAY, JULY 06, 2007 03:32:36 AM]

Siddharth Jain, animation head at Adlabs. The company already has two big ticket films lined up for release next year — the Rs 60-crore Sultan and the Rs 20-crore Gini n Jony.

While Sultan, a Rajnikant biopic, is being co-produced by the iconic southern star’s daughter Soundarya from her Chennai-based Ocher Studios, Adlabs brings in the marketing muscle and distribution force. “For Sultan, Adlabs has fixed the same budget as the current rage Sivaji. This shows how animation is imitating and succeeding mainline action films,” claims a trade expert.

http://economictimes.indiatimes.com/

07-07-2007, 12:44 PM	#8
S.T.D. Join Date May 2008 Age 42 Posts 5,220 Senior Member	Bollywood toons in, lines up big-ticket animation films MOINAK MITRA TNN[ FRIDAY, JULY 06, 2007 03:32:36 AM] Siddharth Jain, animation head at Adlabs. The company already has two big ticket films lined up for release next year — the Rs 60-crore Sultan and the Rs 20-crore Gini n Jony. While Sultan, a Rajnikant biopic, is being co-produced by the iconic southern star’s daughter Soundarya from her Chennai-based Ocher Studios, Adlabs brings in the marketing muscle and distribution force. “For Sultan, Adlabs has fixed the same budget as the current rage Sivaji. This shows how animation is imitating and succeeding mainline action films,” claims a trade expert. http://economictimes.indiatimes.com/
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