[tgs]

I think the only way in which Bollywood is superior than the South Indian films is in terms of the reach and that's just because of the language and amount of North Indian population settled down in other countries. Almost every North Indian (Marathi, Gujarathi, Bengali, etc) will watch and understand Hindi movies, but this is not the case with South Indians.

Every south indian state has it's own movie culture. Some people are commenting about script and execution in Hindi films. I can bet that every Hindi film is inspired (or bluntly copied) from a hollywood film/international films. Watch the scenes closely and you'll definitely find that scene in any of the international films. I can bet on that. Music is utter useless in these films. Even the biggest hits like Dhoom have been blatantly copied ones, which was only revealed later (source: www.itwofs.com). If you probe more you can find that even BGM's were copied ones. They've completely lost the credibility. Now, only the hype is making them to survive. Sheer media hype can create real waves in people's mind. Remember the reachability of Sivaji? Do you guys think that this film was the talk of the town just because it was superior in quality? No way. It's just the mere hype that matters. What was the Dasavatharam? Why didn't it create the ripples that Sivaji created across the country? It's just because Dasa was not hyped/promoted to the extent of Sivaji.

Remember Paruthiveeran? How many hindi films that came that year matched the quality of this film? But still it was not noticed at all in India, because it was a local film with a complete Indian look. In fact this film won awards in Berlin Film Festival. How many news channels published this information? The film "Ram" won the best picture award in Cannes Film Festival. How many Indians know about it? People like, Bollywood films because they are completely non-indian. Now a days it's a fashion to go crazy behind things that are non-indian.

South Indian films need aggressive marketing strategies. If marketed properly they can easily surpass the so called "Bollywood". Sivaji and Dasa proved that language is not a barrier for a Tamil film. Actually through Sivaji many people outside India came to know that there is a larger Film Industry down the south, that produces more films than Bollywood, not only in terms of quantity but also in terms of quality.

I do not have any grudge or grievance against any industry. All I want is good work must be recognized no matter wherever in the country it came from.