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Vel's victory march!

By Moviebuzz
Thursday, 27 December , 2007, 11:07
Last Updated: Thursday, 27 December , 2007, 11:58

Surya's Vel is all set to become his biggest hit. Today (Dec 27), the film celebrates its 50th day in 71 screens across Tamilnadu, and is the Diwali 2007 winner by a mile!
Hari has made Surya the new poster boy in B & C centers. If you see the collection pattern of the film, it is doing better in these areas than 'A' stations of Chennai city, Chengalpet and Coimbatore. Out of the 71 screens where it celebrated 50 days in Tamilnadu, 55 screens are in B & C.

Vel is rocking in Madurai, Salem, TK, NSA (North & South Arcot) and TT areas. It is the first Surya film to do well in the heartland of Tamilnadu where commercial mass masala rules. Says a leading distributor in Madurai: " What happened this Diwali was that the favourite horse Vijay sir's ATM was purely a city film and our audiences rejected it, at the same time they lapped up Surya sir's Vel targeted at them".

It clearly means that Surya has put a foot into Vijay country, and he has the making of a mass hero. No wonder K.V Anand is going to make Surya's next film for AVM, targeting this particular segment of the audiences.

What made Vel, such a big hit in rural Tamilnadu? Surya in a dynamic double role, Hari's racy narration and packaging that will be understood by the B & C audiences, Vadivel's comedy track and Asin's mass appeal with family audiences; all this was in the right proportion.

http://sify.com/movies/tamil/fullstory.php?id=14581079