I am surprised that you have not seen the Tata facility In Jamshedpur. It is a world class facility for athletic training. Athletes from different part of country have a wonderful accommodation, coaches, and equipment for training. Mittal Champions Trust supports Indian athletes with world-beating potential. It is funded by Lakshmi Mittal and was initiated by his son-in-law Amit Bhatia. It was founded on 9 November 2005 by Mahesh Bhupathi. The first beneficiary was Joshna Chinappa, India's best squash player.[1] The trust was formed due to Mittal being disappointed by the dismal performance by Indians, who won just one bronze medal in the 1996 Summer Olympics, another bronze in the 2000 Summer Olympics and a silver medal in the 2004 Summer Olympics.[2] The initial funding is $9 million. The trust aims at developing Indian athletes for the 2012 Olympics in London. The sports in focus are Squash, Badminton, Archery, Boxing, Shooting sports, Swimming and Heptathlon. The foundation has said that they won't be supporting cricket. The Trust provides selected athletes with coaching, training centers, nutrition, physiotherapy and any other support they might need to compete in their sport. Incidentally, Abhinav Bindra, country's first individual gold at the Beijing 2008 Olympic Games, is also a product of the Trust. Hero MotoCorp (formerly Hero Honda Motors) promoted the Delhi Commonwealth Games in 2010. The company was also the title sponsor of the men's hockey world cup that year. Recently, Hero signed on golfers Anirban Lahiri, Shiv Kapur and Gaganjeet Bhullar, says a company spokesman. The Tatas sponsor badminton and marathon events. Sahara itself promotes 95 events and cricket does not figure in any. A spokesman says the group also backs sportspersons in fields ranging from boxing to archery. Days after its exit from cricket, Sahara renewed a deal to sponsor hockey in India this week. Sports sponsorship: How companies are looking beyond cricket to connect with consumers - Page 2 - Economic Times