DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate - View Single Post

**HedgeYourBets** · 07-12-2008, 02:06 AM

Bad news for Shipping Balu & company? The NDTV Imagine serial Ramayan is a super duper hit in South India especially Tamilnadu.

The Tamil version of the serial went on air on Sun TV in March. It beams Sundays, 10.30 am to 11.30 am. Seeing the instant success and response it received, in early May, it began to be aired also on Gemini TV and Surya TV, Monday to Friday, 7 pm to 7.30 pm.

As per the TAM Peoplemeter, On Sun TV, Ramayan has grown the time slot by over 86%, making it the No. 1 weekend show. The show on Gemini TV has managed to grow the slot by 14%, while on Surya TV, it is pitted against the top show in the Kerala market, but it still helped the channel slot grow by 47%.

On Sun TV, Ramayan averages in excess of 9 TVR since it launched on March 16. On Gemini TV, it averages close to 4.5 TVR and on Surya TV the show averages in excess of 4 TVR.

Gaurav Gandhi, EVP, business operations and ancillary revenues, NDTV Imagine, said, " Ramayan, besides being an instant hit on our own channel, has found tremendous success in the 3 southern markets as well."

"The Sun Network, with their wide reach, and UTV, who are marketing the show for us on these 3 channels, have been instrumental in this success. In the coming months Ramayan will be also be available across several other markets and platforms in India & Overseas."

07-12-2008, 02:06 AM	#5
HedgeYourBets Join Date Aug 2008 Posts 4,655 Senior Member	Bad news for Shipping Balu & company? The NDTV Imagine serial Ramayan is a super duper hit in South India especially Tamilnadu. The Tamil version of the serial went on air on Sun TV in March. It beams Sundays, 10.30 am to 11.30 am. Seeing the instant success and response it received, in early May, it began to be aired also on Gemini TV and Surya TV, Monday to Friday, 7 pm to 7.30 pm. As per the TAM Peoplemeter, On Sun TV, Ramayan has grown the time slot by over 86%, making it the No. 1 weekend show. The show on Gemini TV has managed to grow the slot by 14%, while on Surya TV, it is pitted against the top show in the Kerala market, but it still helped the channel slot grow by 47%. On Sun TV, Ramayan averages in excess of 9 TVR since it launched on March 16. On Gemini TV, it averages close to 4.5 TVR and on Surya TV the show averages in excess of 4 TVR. Gaurav Gandhi, EVP, business operations and ancillary revenues, NDTV Imagine, said, " Ramayan, besides being an instant hit on our own channel, has found tremendous success in the 3 southern markets as well." "The Sun Network, with their wide reach, and UTV, who are marketing the show for us on these 3 channels, have been instrumental in this success. In the coming months Ramayan will be also be available across several other markets and platforms in India & Overseas."
	Quote