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**9mm_fan** · 01-04-2010, 02:43 PM

Suresh65: I agree, if you watch most of Mahendran's and Balu Mahendra's films, cinematography and music are intricately woven. It's an awesome combination that frequently upholds the films.

Mani, besides being a very good film maker, is also probably one of the few that uses his MBA background to the fullest. His projects involve strategy, marketing etc. He enlists the top technicians, ropes in catchy musicians, has key actors in main and bit roles, has terrific marketing (posters etc), movie story is kept a suspense till the release etc. He has built a brand and fully leverages it...

01-04-2010, 02:43 PM	#34
9mm_fan Join Date May 2007 Age 54 Posts 5,191 Senior Member	Suresh65: I agree, if you watch most of Mahendran's and Balu Mahendra's films, cinematography and music are intricately woven. It's an awesome combination that frequently upholds the films. Mani, besides being a very good film maker, is also probably one of the few that uses his MBA background to the fullest. His projects involve strategy, marketing etc. He enlists the top technicians, ropes in catchy musicians, has key actors in main and bit roles, has terrific marketing (posters etc), movie story is kept a suspense till the release etc. He has built a brand and fully leverages it...
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