i dunt know for IR, but i still remember how ARR got it....there was a IR chamcha producer called T.Siva who produced movies like Rasaiyah.......when asked abt ARR he told that IR is a breeze that will stay throughout the year while ARR is just a puyal who'll go away within 1-2 months....but that idiot never realised that puyal comes every year and creates more impact than a breeze....