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**seodiary** · 11-25-2011, 08:39 AM

Are people really that familiar with barrels? I though a barrel was 42 gallons but you said there's 31 gallons in a barrel, so now I'm confused.

They're familiar with the price of oil as it's always reported in the news.

I bet 0.01% of the population understands what a gallon of oil is good for. What's important is the perspective -- how much does it increase the cost for oil? Considering 99.99% of people know the price of oil in terms of price per barrel, that is the obvious choice for a metric. But they instead chose gallon. Because then it sounds like just a couple pennies..ain't no thang.

11-25-2011, 08:39 AM	#27
seodiary Join Date Oct 2005 Posts 488 Senior Member	Are people really that familiar with barrels? I though a barrel was 42 gallons but you said there's 31 gallons in a barrel, so now I'm confused. They're familiar with the price of oil as it's always reported in the news. I bet 0.01% of the population understands what a gallon of oil is good for. What's important is the perspective -- how much does it increase the cost for oil? Considering 99.99% of people know the price of oil in terms of price per barrel, that is the obvious choice for a metric. But they instead chose gallon. Because then it sounds like just a couple pennies..ain't no thang.
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