[Beerinkol]

I don't think this is a special trait of western media. The media channels of all nations cover topics that are of interest to their respective clients, and they are not interested in some esoteric conflicts that happen somewhere in the globe (somewhere that the people never heard of and will never visit). The one exception to this rule is, of course, the middle east region and the Arab-Israeli conflict, which seems to get the attention of everybody, probably b/c there are Jewish and Arab/Muslim communities all over the world.