As for the deity Avalokiteshvara, do we really need to believe in deities ?
Personally I don't think its particularly necessary for emptiness to be regarded as a philosophical view or even as an intellectual insight. I think maybe some people either get very confused about 'emptiness' and misundestand what it means..or else get obsessed with it.
My opinion is that perhaps when we let go and relax a little mentally and begin to fully understand impermanence and not-self, that a far more direct understanding of emptiness will be developed through our meditation practice, as well as through our everyday awareness on a moment-to-moment basis.