I think we really need to grapple with this & recognise how this is in fact one of the leading issues before the Church right now. Christ and the Church imply commitment to a way of life that is increasingly selfless. Meanwhile society offers a way of life that is almost immediately gratifying & appears to address what is most fundamental about ourselves: our value as human beings & a way of life that corresponds to every aspect of what we are: spiritual, intellectual or material. How can the Church address this? In the face of this then it seems we need to come to grips with several basic issues: i) what is it that society offers which is so powerfully appealing? ii) how can we explain why its appeal is so powerful? & iii) what is the proper response of the Church to this?