...Thais are generally quite reluctant to engage in deep thought about what it means to be Thai. This is to do with Thai ideals and values as expressed by Buddhism. According to Buddhist belief, Less is More. Buddhist belief encourages Thais not to think too deeply about things, if one thinks too deeply about something it inevitably leads to rebirth and renewed suffering. Now, we wouldn't wish that on anybody, would we? As you've probably noticed Thais tend to lead their lives on the surface of things, while the Western world is busy burying itself in thought. Who's to say which is right and which is wrong?