This strikes me as rather strange from where I sit. I do not see a lot of thoughtfulness in California, and those who are thinking the hardest about how to live their lives tend to be those pursuing "new age" (Eastern-inspired) philosophies. Perhaps we can say that everyone who is not questioning (or at least open to questioning) what they were raised to believe is going to be somewhat (unconsciously) insensitive to people from different cultures. It probably transcends "face" or "rationalism" or other cultural constructs and is just the way humans are wired. I'm not sure what opens an individual's eyes to this habit of thought, but if they are not even aware of it, for sure they are not going to change.