[ephennaCypota]

I have often pondered this and have come up with two theories.
Firstly, reading is something that you tend to do alone and Thais don't like to be alone from what I have observed. Reading is probably not seen as sanuk.

My other theory- and this is where I might get in trouble- is that Thais tend to lack a natural sense of curiosity. They (or the ones I know at least) are not interested in anything if it's not about Thailand. In this sense they are sort of like Americans I feel.

I've been buying Thai versions of novels for my wife for years, DaVinci code, The Otori trilogy, some Thai chicklit, seldom with with much success.
Having said that, since last night she hasn't taken her nose out of a new book she brought home yesterday called, "Hiyowlianbab" (sorry for the spelling!) by Janet Kiow, with laughter even peeling out of the bathroom at all hours.