PICHARDO issues the following If you have a basic business background, then you'll know that there are two basic principles to run a successful business anywhere in the world: Expenses VS Profits! You want to stick to maximize profits and minimize expenses in order to have a successful business.. i must be a lot older than you are, PICHARDO. the If you have a basic business background, then you'll know that there are two basic principles to run a successful business anywhere in the world: Expenses VS Profits! You want to stick to maximize profits and minimize expenses in order to have a successful business..way i learnt it was Expenses vs Revenues. maybe things have changed dramatically since i studied the subject.