Dale Earnhardt Sr. was still very popular before his death. There's always a love hate relationship when it comes down to any sport, sometimes people will like an athlete and others they can be irritated by them. Same goes for not everyone will like the same athlete. I can guarantee it wasn't only in the south that Sr. was popular WAY before his death. Sr. was popular for being the "intimidator", this obviously didn't happen after he died. His nickname is why many didn't like him, but why so many more loved him when it came down to racing. I wish the man was still on the track, but unfortunately he is not. I, for one, am a NASCAR fan...BTW did anyone watch the Daytona 500?!?! What did ya think of that jet dryer fire?! WOWZA lol