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**NewYorkDoctorD** · 10-20-2011, 03:07 AM

PowerShares QQQ named title sponsor of 2012 Champions Series
October 17, 2011 @ 4:03 PM
By Sports Business Journal

In what might be described as the ultimate “up sell,” the PowerShares QQQ exchange-traded fund is increasing its support of the Champions Series tennis tour from an event sponsorship in Chicago to title sponsorship of the entire 12-city tour of players over the age of 30, beginning in 2012.

“They were very excited about their Chicago event [on Oct. 20], so we were talking to them about [sponsoring] other cities as a way to expand their visibility and things just snowballed,’’ said four-time Grand Slam men’s singles champion Jim Courier, who along with former SFX executive Jon Venison owns and operates the six-year-old tour through their InsideOut Sports & Entertainment company. “They just got revved up with what they were doing locally and saw there was an opportunity nationally, especially with our TV package.”

Courier described the package as a seven-figure deal annually.

10-20-2011, 03:07 AM	#29
NewYorkDoctorD Join Date Oct 2005 Posts 428 Senior Member	PowerShares QQQ named title sponsor of 2012 Champions Series October 17, 2011 @ 4:03 PM By Sports Business Journal In what might be described as the ultimate “up sell,” the PowerShares QQQ exchange-traded fund is increasing its support of the Champions Series tennis tour from an event sponsorship in Chicago to title sponsorship of the entire 12-city tour of players over the age of 30, beginning in 2012. “They were very excited about their Chicago event [on Oct. 20], so we were talking to them about [sponsoring] other cities as a way to expand their visibility and things just snowballed,’’ said four-time Grand Slam men’s singles champion Jim Courier, who along with former SFX executive Jon Venison owns and operates the six-year-old tour through their InsideOut Sports & Entertainment company. “They just got revved up with what they were doing locally and saw there was an opportunity nationally, especially with our TV package.” Courier described the package as a seven-figure deal annually.
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