[gardenerextraordinaire]

Who cares if they can't win big titles and provide us high level game with any regularity?

Other than Justine's "Mighty Mouse" persona, she's really not marketable to the extent that her persona is going to make people run out and buy stuff, whether she wins big titles or not. Even when she was winning all kinds of titles, it was Maria who was moving product off the shelves.

At least in the U.S. market (and I'll admit that Justine is probably marginally marketable in Europe, but still not as much as an Ivanovic, a Sharapova, and probably a Wozniacki), you've gotta have star power and/or looks to move product. That's Serena, Venus, and Maria in the U.S. Justine, on the other hand, has no identifiable demographic. And the casual fan of the sport doesn't much care about how talented she is or what tournaments she wins. We're too shallow as a global society to appreciate Justine for her abilities and her contributions to the sport. Hell, she couldn't even sell her own show broadcast in her own country.