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WSJ: Tennis NEEDS Henin Badly
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07-01-2010, 08:18 PM
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Peretool
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Oct 2005
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By the rules laid down in this thread, is Fed marketable? The answer would be a definitive no - he sure the heck wasn't moving any merchandise prior to winning his first slam. However, he eventually did become marketable through his brilliant play. I think there is a lot to being ranked #1 and winning slams consistently that has been overlooked in this discussion. Sure there will always be the Kournikovas and Sharapaovas of the world who will remain marketable regardless of their results on the court, but the flip side is that simply being the best also makes one quite marketable.
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