At some point, I think the cable industry is going to be forced (either by the FCC, or by competition through the web) to go to a menu model for pricing. Give the consumer a listing of channels, give them a number that they can have delivered for however many dollars. The idea has been discussed for years, and the technology to do this is available, yet the cable operators fight it at every turn. But with the increase in 3g and other ways of delivering content to computers, sites like the TC can start offering their services alone for a certain fee, and bypass cable operators completely.