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USOpen TV Ratings:WTA a Bust, ATP Better
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09-30-2009, 03:35 PM
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Imalaycle
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USOpen TV Ratings:WTA a Bust, ATP Better
U.S. Open women's final no ratings hi
t
Relegated to cable and lacking any recognizable stars beyond tennis circles, the women's final of the U.S. Open was a bust in the ratings.
The Clijsters/Wozniacki U.S. Open women's final drew a mere 1.1 U.S. rating and 1.8 million viewers on ESPN2 Sunday night,
down 67% in ratings and 62% in viewers from a 3.3 and 4.9 million for last year's S. Williams/Jankovic final, which aired on CBS.
This marks the lowest rated U.S. Open women's final since at least 1996 -- 50% below the previous 13-year low of 2.2 for Kuznetsova/Dementieva in '04.
Sunday's women's final was far less of a draw than the Clijsters/S. Williams semifinal the previous night. That match, which aired on CBS, drew a 2.1/4 final rating and 3.2 million viewers.
Source: ESPN
http://sportsmediawatch.blogspot.com...tings-hit.html
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