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**iH1wMOhE** · 09-20-2007, 01:36 AM

So the TMC will become WTF.

What's in a name?

by: James Martin, TENNIS.com
posted: Wednesday, September 12, 2007 | Feedback | Print Entry
filed under: Tennis

(...)Earlier this summer, the ATP also renamed its season-ending event. No longer the Masters Cup, in 2009 it will be called the ATP World Tour Finals -- otherwise known as W.T.F. Which is also short for What the … ? One of pro tennis' greatest struggles is to help fans understand which tournaments, out of the gazillionplayed each year, matter most. The women's tour has done a terrible job at this. Yes, they have Tier I events, but can you tell me which ones are designated as Tier I? Or how many there are? Thought not.
The branding of the Masters Series was simple. "Masters" signifies importance. And before it was called the Masters Series it was dubbed the "Super Nine," another basic, intuitive branding. But 1000? It's relatively meaningless. How will fans know there's not a 2000 level event? Or a 1,000,000-level event?
Leave it to tennis to mess up one of the few things that actually works. I liked the Masters Series as a name. As for the TMC becoming the World Tour Finals don't tell me someone at the ATP didn't realize what the abbreviation would be. Don't they pay these people good money? GVGirl?

09-20-2007, 01:36 AM	#15
iH1wMOhE Join Date Oct 2005 Posts 420 Senior Member	So the TMC will become WTF. What's in a name? by: James Martin, TENNIS.com posted: Wednesday, September 12, 2007 \| Feedback \| Print Entry filed under: Tennis (...)Earlier this summer, the ATP also renamed its season-ending event. No longer the Masters Cup, in 2009 it will be called the ATP World Tour Finals -- otherwise known as W.T.F. Which is also short for What the … ? One of pro tennis' greatest struggles is to help fans understand which tournaments, out of the gazillionplayed each year, matter most. The women's tour has done a terrible job at this. Yes, they have Tier I events, but can you tell me which ones are designated as Tier I? Or how many there are? Thought not. The branding of the Masters Series was simple. "Masters" signifies importance. And before it was called the Masters Series it was dubbed the "Super Nine," another basic, intuitive branding. But 1000? It's relatively meaningless. How will fans know there's not a 2000 level event? Or a 1,000,000-level event? Leave it to tennis to mess up one of the few things that actually works. I liked the Masters Series as a name. As for the TMC becoming the World Tour Finals don't tell me someone at the ATP didn't realize what the abbreviation would be. Don't they pay these people good money? GVGirl?
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