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Is Reebok dumping Jelena?
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12-29-2008, 03:04 AM
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Mifsnavassy
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Oct 2005
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Besides the use of the words "understood" and "may", which suggest a very "wait and see" attitude towards the whole thing, my main thought is that 90% of what Reebok gave her last year didn't fit her anyway.
If it is true, it doesn't say very much to me about Reebok, Jelena, or tennis, except that maybe Reebok in general isn't as big/profitable an outfit as Nike/Adidas and has to cut back (like almost everyone else) and that tennis isn't high profile enough to justify paying Jelena what they're paying her. To me it's nothing specific, it's just a struggling company being unable to afford their most expensive commodity in a branch of advertising that isn't their most profitable anyway. It wouldn't surprise me if sports were really hard hit by the general economic conditions. Didn't Honda have to drop its Formula One team entirely?
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