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**syptopsygieds** · 01-01-2010, 07:23 PM

Yes, but the NFL gave them the better games...why the discount? Did ESPN over bid?

Maybe ESPN did overbid. Or, maybe NBC outsmarted ESPN. Realizing they could get the NFL to "flex" games on the same day to get the best match-up, but that the league wouldn't switch the day of a game. Making Sunday night more attractive timeslot for the networks. Once ESPN won the Monday night bidding, there was less money to bid on Sunday night.

I'm assuming that the Monday night bidding came first, because it was the brand. How did the bidding play out?

01-01-2010, 07:23 PM	#6
syptopsygieds Join Date Oct 2005 Posts 391 Senior Member	Yes, but the NFL gave them the better games...why the discount? Did ESPN over bid? Maybe ESPN did overbid. Or, maybe NBC outsmarted ESPN. Realizing they could get the NFL to "flex" games on the same day to get the best match-up, but that the league wouldn't switch the day of a game. Making Sunday night more attractive timeslot for the networks. Once ESPN won the Monday night bidding, there was less money to bid on Sunday night. I'm assuming that the Monday night bidding came first, because it was the brand. How did the bidding play out?
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