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**RealCHEAPsoftDOWNLOAD** · 01-02-2010, 01:01 AM

Maybe ESPN did overbid. Or, maybe NBC outsmarted ESPN. Realizing they could get the NFL to "flex" games on the same day to get the best match-up, but that the league wouldn't switch the day of a game. Making Sunday night more attractive timeslot for the networks. Once ESPN won the Monday night bidding, there was less money to bid on Sunday night.

I'm assuming that the Monday night bidding came first, because it was the brand. How did the bidding play out?

Nope.

ABC had MNF and gave it to ESPN since it wasn't pulling in the amount of moola they used to have back in the day. That had nothing to do with 'overbidding' as much as it did with ABC deciding to move MNF to a lesser channel they owned. They didn't plan on moving MNF to ESPN at the time they bid for MNF.

The ABC contract was already an 8-year deal worth 1.1 bill *before* NBC decided to move in and create a way to get decent match-ups. The view from the NFL was probably that they'd take the extra moola in exchange for $650 mill they didn't have till then...and there was nothing ABC could do about it since it doesn't have any 'exclusive' rights to broadcasting NFL games.

BTW, this move also gave NBC two Superbowls.

http://articles.sfgate.com/2005-04-1...com-abc-sports

01-02-2010, 01:01 AM	#10
RealCHEAPsoftDOWNLOAD Join Date Oct 2005 Posts 509 Senior Member	Maybe ESPN did overbid. Or, maybe NBC outsmarted ESPN. Realizing they could get the NFL to "flex" games on the same day to get the best match-up, but that the league wouldn't switch the day of a game. Making Sunday night more attractive timeslot for the networks. Once ESPN won the Monday night bidding, there was less money to bid on Sunday night. I'm assuming that the Monday night bidding came first, because it was the brand. How did the bidding play out? Nope. ABC had MNF and gave it to ESPN since it wasn't pulling in the amount of moola they used to have back in the day. That had nothing to do with 'overbidding' as much as it did with ABC deciding to move MNF to a lesser channel they owned. They didn't plan on moving MNF to ESPN at the time they bid for MNF. The ABC contract was already an 8-year deal worth 1.1 bill before NBC decided to move in and create a way to get decent match-ups. The view from the NFL was probably that they'd take the extra moola in exchange for $650 mill they didn't have till then...and there was nothing ABC could do about it since it doesn't have any 'exclusive' rights to broadcasting NFL games. BTW, this move also gave NBC two Superbowls. http://articles.sfgate.com/2005-04-1...com-abc-sports
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