Between BTN & NFL it is crazy. Here's the problem I have: The cable companies complain about the pricing to them (and therefor the customer)of those particular channels, but if you look at the package rates for my particaular area for comcast to upgrade from limited basic to the one that includes five more channels (Weather, TBS, and three other channels) it is 4.99. $1 per channel. I'd much rather have $4.99 choice that included NFL, Fox College, and BTN. Unfortunatley, to get that I have to subscribe to each and every service up to that point (limited basic, extended basic, digitial plus, & preferred digital) which includes literlally hundreds of channels I have no interest in. I'd gladly pay $1 per channel for the set of 25 channels I want or buy channels in packs of 5 for $5. Heck, charge me a flat fee of $20 plus the varible rate and I'd still be happy. I have no desire whatsoever to watch QVC, BET, or Sprout. However, these are somehow channels I have to pay for to get BTN. It sucks. These companies need to get creative. Cuban needs to get off his ass and innovate in this market.