So if the NFL brings in roughly 4 Billion per year on TV contracts alone (networks at $3.1 bil, plus DirecTV at over $700 mil, from Wikipedia)...we're talking about 3 percent of that, to be safe. And that's not even considering the myriad of other licensing deals the NFL has. I'm not saying it wouldn't be a difficult task and that some people wouldn't have to give up something in the process, but there are enough smart people involved with the NFL that I'm sure they could make it happen.