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**mbaueee** · 03-19-2009, 09:16 PM

Interview extract from wrc.com with ISC head honcho Simon Long:
http://www.wrc.com/jsp/index.jsp?lnk...48&pageid=1615

Here's the bit regarding TV:

"And what plans do you have for television?
As ISC we've had around 10 years experience of working with North One Television on the production side, so we've got a product which I think stands the test. WRC TV is now regarded as a quality benchmark but we believe we have to raise the game. The trick is to put the consumer at the heart of the action and to cater to the mainstream rally audience and our rally fans.

Mostly our television programming is a chronological reportage of the event, but in the broadcast universe now there is a proliferation of choice; there's leisure, sport, music, travel, lifestyle and so on. The beauty about rally is that we have content that can tick all of those boxes. In October we'll unveil a new portfolio of sports programming which will offer great WRC coverage to our established fan base but also a broader scope of coverage which is more lifestyle, music and travel oriented.

Right now we have over 200 broadcast partners and the WRC is shown in about 130 countries. We're looking to increase our international edit facilities on rally so broadcasters from around the world can customise the programme to their local audiences. We're looking to increase the quality of our on-board cameras, too. We're working towards a solid state high-definition technology and to get it into more cars."

So clearly more cooking related features on the way....in Hi Def.

03-19-2009, 09:16 PM	#37
mbaueee Join Date Oct 2005 Posts 447 Senior Member	Interview extract from wrc.com with ISC head honcho Simon Long: http://www.wrc.com/jsp/index.jsp?lnk...48&pageid=1615 Here's the bit regarding TV: "And what plans do you have for television? As ISC we've had around 10 years experience of working with North One Television on the production side, so we've got a product which I think stands the test. WRC TV is now regarded as a quality benchmark but we believe we have to raise the game. The trick is to put the consumer at the heart of the action and to cater to the mainstream rally audience and our rally fans. Mostly our television programming is a chronological reportage of the event, but in the broadcast universe now there is a proliferation of choice; there's leisure, sport, music, travel, lifestyle and so on. The beauty about rally is that we have content that can tick all of those boxes. In October we'll unveil a new portfolio of sports programming which will offer great WRC coverage to our established fan base but also a broader scope of coverage which is more lifestyle, music and travel oriented. Right now we have over 200 broadcast partners and the WRC is shown in about 130 countries. We're looking to increase our international edit facilities on rally so broadcasters from around the world can customise the programme to their local audiences. We're looking to increase the quality of our on-board cameras, too. We're working towards a solid state high-definition technology and to get it into more cars." So clearly more cooking related features on the way....in Hi Def.
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