I just don't think you should go about it in a half ass way...anyhow regulators were only approving his mergers and what not, with him buying up the terrestrial licenses it created new available licences and vacated ones to be taken up by other companies...at some point there was also ITV digital, combined with Tele...something (can't remember the name, help me out here Ted) and also NTL, BT's cable arm, and freeview which is usually available for most set box subscribers. None of that other lot were available whilst BSkyB were analog and before Sky Digital came into being...the dominance caused the competition due to the ever increasing price Sky customers had to pay due to their dominance, and subsequently their ego. And EU busybodies meddling in anything and everything they feel like - which of course as Irony would have it, is something Murdoch has pushed all day every day for 15 years. (EU integration and what not).