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**GustavM** · 08-24-2012, 04:09 PM

http://www.bumequipment.com/press.html

"HANDBAGS & BACKPACKS – Ladies & Children’s
Hazan Import Corp.
Hazan Imports, located in NYC at 10 West 33rd Street, brings over 30 years of experience in the handbag industry run by Isaac and Ralph Hazan. They are entering the branded market with BUM Equipment. They want entry into the majors and feel the BUM brand can open the doors for them. Ralph Hazan foresees a big opportunity in the kids’ segment of bags. “Branding is the name of the game for us. Today’s world is brand-centric,” states Ralph Hazan. Hazan chose BUM for its consistent ranking in the top 10 for consumer awareness and brand appeal. “We feel BUM Equipment will bring a fresh appeal to our product, adding to our huge and still growing customer base,” adds Hazan. Stephen Wayne remarks, “Hazan is a leading handbag company known to be young thinking, dynamic and always fashion conscious.”
Hazan will be distribute BUM to chains including specialty stores, mass merchandisers and sporting goods stores as well as independent retailers nationwide. Prices will retail from $14.99 to $39.00. Sales Manager, Steve Ercolino says, “We have kicked off our Spring selling with an emphasis on the Varsity look for Back to School. We are mixing fabrics and offering a fresh look plus color is more important than ever and is driving sales.” Nostalgia and vintage are the statements for Fall 2007. Hazan has developed a unique stamping process that puffs the fabric they treat and retailers are ecstatic it. “This eye-catching styling is crucial to the savvy junior brand consumer in our marketplace,” adds Ercolino.
Hazan’s design concept is simple says Ralph Hazan: “Take the best of the past and infuse it with the best of today! “We have high expectations for the BUM Equipment brand, and we hope to enjoy a glorious ‘revival’ with both old and new audiences.”
2007 TOTAL U.S. ACCESSORIES SUMMARY
From sweats to a complete ACCESSORIES LINEUP in 2007: According to Stephen Wayne, “With the signing of both L’Egent and Hazan, we now have a full line of accessories under the BUM Equipment brand.” In Addition to the signing of these two new licenses, L’Egent and International and Hazan Imports, At the end of December Bum Equipment renewed all of its other existing licenses to new and additional terms. ..."

"...

September 20, 2006
New License for Handbags for Ladies and Kids.
Ladies and Gentlemen: We are so pleased to announce the signing of a brand new category for BUM Equipment. Hazan Import Corporation has just signed on as our newest Licensee for Ladies and Children's Handbags and Backpacks. Please welcome to he family Isaac and Ralph Hazan . The Hazan Family brings to the table over 30 years of experience in the Handbag Industry. The are most well known as one of the leaders in the bag industry as Young Thinking, Dynamic and always Fashion Conscious. They see a very big opportunity in the marketplace for the Kids segment of bags which Ralph feels can open a whole new avenue for them. Their offices are located in New York City at 10 West 33rd Street. The first line will be offered in the January Market with shipments slated for Spring 2007. After so many years as a private label maker BUM will represent one of their first licenses. Welcome and Good Luck from all of us at BUM Equipment. Sincerely Stephen Wayne and Steve Marra..."

08-24-2012, 04:09 PM	#18
GustavM Join Date Oct 2005 Posts 422 Senior Member	http://www.bumequipment.com/press.html "HANDBAGS & BACKPACKS – Ladies & Children’s Hazan Import Corp. Hazan Imports, located in NYC at 10 West 33rd Street, brings over 30 years of experience in the handbag industry run by Isaac and Ralph Hazan. They are entering the branded market with BUM Equipment. They want entry into the majors and feel the BUM brand can open the doors for them. Ralph Hazan foresees a big opportunity in the kids’ segment of bags. “Branding is the name of the game for us. Today’s world is brand-centric,” states Ralph Hazan. Hazan chose BUM for its consistent ranking in the top 10 for consumer awareness and brand appeal. “We feel BUM Equipment will bring a fresh appeal to our product, adding to our huge and still growing customer base,” adds Hazan. Stephen Wayne remarks, “Hazan is a leading handbag company known to be young thinking, dynamic and always fashion conscious.” Hazan will be distribute BUM to chains including specialty stores, mass merchandisers and sporting goods stores as well as independent retailers nationwide. Prices will retail from $14.99 to $39.00. Sales Manager, Steve Ercolino says, “We have kicked off our Spring selling with an emphasis on the Varsity look for Back to School. We are mixing fabrics and offering a fresh look plus color is more important than ever and is driving sales.” Nostalgia and vintage are the statements for Fall 2007. Hazan has developed a unique stamping process that puffs the fabric they treat and retailers are ecstatic it. “This eye-catching styling is crucial to the savvy junior brand consumer in our marketplace,” adds Ercolino. Hazan’s design concept is simple says Ralph Hazan: “Take the best of the past and infuse it with the best of today! “We have high expectations for the BUM Equipment brand, and we hope to enjoy a glorious ‘revival’ with both old and new audiences.” 2007 TOTAL U.S. ACCESSORIES SUMMARY From sweats to a complete ACCESSORIES LINEUP in 2007: According to Stephen Wayne, “With the signing of both L’Egent and Hazan, we now have a full line of accessories under the BUM Equipment brand.” In Addition to the signing of these two new licenses, L’Egent and International and Hazan Imports, At the end of December Bum Equipment renewed all of its other existing licenses to new and additional terms. ..." "... September 20, 2006 New License for Handbags for Ladies and Kids. Ladies and Gentlemen: We are so pleased to announce the signing of a brand new category for BUM Equipment. Hazan Import Corporation has just signed on as our newest Licensee for Ladies and Children's Handbags and Backpacks. Please welcome to he family Isaac and Ralph Hazan . The Hazan Family brings to the table over 30 years of experience in the Handbag Industry. The are most well known as one of the leaders in the bag industry as Young Thinking, Dynamic and always Fashion Conscious. They see a very big opportunity in the marketplace for the Kids segment of bags which Ralph feels can open a whole new avenue for them. Their offices are located in New York City at 10 West 33rd Street. The first line will be offered in the January Market with shipments slated for Spring 2007. After so many years as a private label maker BUM will represent one of their first licenses. Welcome and Good Luck from all of us at BUM Equipment. Sincerely Stephen Wayne and Steve Marra..."
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