[Caliwany]

So, if you avoid aggression, get all you can? The one who dies with the most toys wins? What about being content?

"So the word itself shows that the sin factor is not in the strong desire but in desiring another's property or position."

I don't think we are equating wanting things with covetousness. We are equating wanting other people's things with covetousness. You know, "the grass is always greener...".