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**Ubgvuncd** · 06-22-2007, 07:11 PM

From what I"ve heard and read, the traditional CBC demographic (up until 2-3 years ago) was over 65. They realized that, honestly, their primary demographic was going to die off soon and that younger people (everyone under 65) weren't checking the CBC out. It you look at a lot of the CBC trends over the last few years (CBC Radio 3, Podcasts, The Hour etc...) they are making a lot of really successful strides in drawing in a younger demographic (the CBC R3 podcasts are among the most popular on the internet worldwide). Having said that, change in all areas is not good and the loss of Jazz Beat (et al) is a bit of a tragedy. And while I lament the loss of these shows, most of me applauds the CBC for recognizing that change was needed acting on it , for the most part successfully. Now bring back Jazz Beat!

06-22-2007, 07:11 PM	#4
Ubgvuncd Join Date Oct 2005 Posts 643 Senior Member	From what I"ve heard and read, the traditional CBC demographic (up until 2-3 years ago) was over 65. They realized that, honestly, their primary demographic was going to die off soon and that younger people (everyone under 65) weren't checking the CBC out. It you look at a lot of the CBC trends over the last few years (CBC Radio 3, Podcasts, The Hour etc...) they are making a lot of really successful strides in drawing in a younger demographic (the CBC R3 podcasts are among the most popular on the internet worldwide). Having said that, change in all areas is not good and the loss of Jazz Beat (et al) is a bit of a tragedy. And while I lament the loss of these shows, most of me applauds the CBC for recognizing that change was needed acting on it , for the most part successfully. Now bring back Jazz Beat!
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