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**hitaEtela** · 06-20-2010, 04:54 AM

In a faraway land, in a time long ago, we had that sort of sponsor activation in American Open Wheel Racing too. The Honda/FedEx ads were very cool and smart. I would post this video over on the IRL board, so that the newer fans can see what actual sponsor activation looks like. But with some just now realizing that Penske lost Marlboro (before this season even began!), it might cause some to go into shock and bounce their heads off their keyboards.

Wow, having sponsors that are proud to be in your sport is pretty cool!

06-20-2010, 04:54 AM	#10
hitaEtela Join Date Nov 2005 Posts 536 Senior Member	In a faraway land, in a time long ago, we had that sort of sponsor activation in American Open Wheel Racing too. The Honda/FedEx ads were very cool and smart. I would post this video over on the IRL board, so that the newer fans can see what actual sponsor activation looks like. But with some just now realizing that Penske lost Marlboro (before this season even began!), it might cause some to go into shock and bounce their heads off their keyboards. Wow, having sponsors that are proud to be in your sport is pretty cool!
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