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**Moupponge** · 11-12-2009, 05:37 AM

What I WOULDN'T want to see is a NASCAR/MotoGP style system where a number just becomes a sort of brand tied to a team/driver/rider like Dale Earnhardt carrying number 3 or Valentino Rossi 46 even when they are/were the reigning champion(!!!)

Why not?

Since Formula One is very much a marketing exercise, then looking to exploit this is surely a good idea? NASCAR of all motorsports promotes tribalism and loyalty amongst race fans and this is certainly a factor.

Besides which some drivers are readily identifiable by their number:
Dale Earnhardt 3, Valentino Rossi 46, Peter Brock 05, Barry Sheene 7, Kevin Schwantz 34, Joey Dunlop 3, and when it comes down to it Mansell Red 5 and Damon Hill 0.

To take the discussion in that direction, the numbers I'd like to see on the cars would be:

1 722 - Brawn GP
0 5 - Williams
7 8 - McLaren
11 12 - Lotus
15 16 - Renault
17 76 - US F1
26 50 - Force India
27 28 - Ferrari
61 62 - Sauber (rename the team back again, it's the same people)
82 83 - Red Bull Racing
84 85 - Toro Rosso

As for Manor and Campos, then I'm not entirely sure as I don't know enough about their traditions and what not. Whatever the case there really is an uncapped opportunity for a marketing bonanza to be had.

Obviously it would be nice for the numbers to be a bit bigger and on the car graphics as well.

Yes please!

If you're in the stands and trying to see a little flash go past, it can be tedious. A big number on the end plate of the rear wing at least 6 inches tall would be ideal.

11-12-2009, 05:37 AM	#8
Moupponge Join Date Oct 2005 Posts 436 Senior Member	What I WOULDN'T want to see is a NASCAR/MotoGP style system where a number just becomes a sort of brand tied to a team/driver/rider like Dale Earnhardt carrying number 3 or Valentino Rossi 46 even when they are/were the reigning champion(!!!) Why not? Since Formula One is very much a marketing exercise, then looking to exploit this is surely a good idea? NASCAR of all motorsports promotes tribalism and loyalty amongst race fans and this is certainly a factor. Besides which some drivers are readily identifiable by their number: Dale Earnhardt 3, Valentino Rossi 46, Peter Brock 05, Barry Sheene 7, Kevin Schwantz 34, Joey Dunlop 3, and when it comes down to it Mansell Red 5 and Damon Hill 0. To take the discussion in that direction, the numbers I'd like to see on the cars would be: 1 722 - Brawn GP 0 5 - Williams 7 8 - McLaren 11 12 - Lotus 15 16 - Renault 17 76 - US F1 26 50 - Force India 27 28 - Ferrari 61 62 - Sauber (rename the team back again, it's the same people) 82 83 - Red Bull Racing 84 85 - Toro Rosso As for Manor and Campos, then I'm not entirely sure as I don't know enough about their traditions and what not. Whatever the case there really is an uncapped opportunity for a marketing bonanza to be had. Obviously it would be nice for the numbers to be a bit bigger and on the car graphics as well. Yes please! If you're in the stands and trying to see a little flash go past, it can be tedious. A big number on the end plate of the rear wing at least 6 inches tall would be ideal.
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