DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate - View Single Post

**bataovady** · 01-16-2009, 02:14 AM

I would like to clarify the livery stuff a bit, which seems to puzzle many people. Obviously Toyota's design approach is quite "simple", but it has its own strenghts and magic, which are alas not acknowledged. Simple and - as you say "boring" - approach makes this is actually quite understandable and sponsorfriendly. What do sponsors want? That their message reaches the masses as easily as possible. And the Toyota Way of design offers this to them at the best way. I mean you can clearly see for example the word of DENSO, there is no mess around it. It's simple and easily recognizable - opposite to a mix of colours about which people should guess, who or what is behind it. People say that Toyota is often "invisible", but a friend of mine, who subscribes to F1 Racing Magazine, has said that according to their information Toyota has been a Top4 team for several years now in terms of TV-coverage as their livery quite "TV-friendly" and gets quite a lot of coverage. Again beneficial for sponsors.

Anyway, I must admit I liked TF108's livery more, especially the pattern on the nose. I see that they have gone back to the previous nose paintjob, which for me is not so pleasant.

01-16-2009, 02:14 AM	#29
bataovady Join Date Oct 2005 Posts 423 Senior Member	I would like to clarify the livery stuff a bit, which seems to puzzle many people. Obviously Toyota's design approach is quite "simple", but it has its own strenghts and magic, which are alas not acknowledged. Simple and - as you say "boring" - approach makes this is actually quite understandable and sponsorfriendly. What do sponsors want? That their message reaches the masses as easily as possible. And the Toyota Way of design offers this to them at the best way. I mean you can clearly see for example the word of DENSO, there is no mess around it. It's simple and easily recognizable - opposite to a mix of colours about which people should guess, who or what is behind it. People say that Toyota is often "invisible", but a friend of mine, who subscribes to F1 Racing Magazine, has said that according to their information Toyota has been a Top4 team for several years now in terms of TV-coverage as their livery quite "TV-friendly" and gets quite a lot of coverage. Again beneficial for sponsors. Anyway, I must admit I liked TF108's livery more, especially the pattern on the nose. I see that they have gone back to the previous nose paintjob, which for me is not so pleasant.
	Quote