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Santander Sponsorship cash?
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12-20-2008, 12:05 AM
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Pelefaifs
Join Date
Oct 2005
Posts
495
Senior Member
It's ad space they buy , in different forms .
It could be argued that in difficult times , when your product is not selling , it is the most appropriate thing to do .
Advertise .
The space that Bernie sells must remain relevent , though , as bad press will empty ad space faster than something that's really fast .
But , with 50 bazillion viewers world wide , the ticket price is still not too high for some , as ad space is only just starting to re-adjust to the climate .
I would predict Bernie will lobby the FIA to allow different liveries on the cars , opening the floor to a whole new , more affordable sponsorship level .
I hope so , anyway .
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