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**aabbaDE** · 11-12-2008, 08:31 PM

Is there any actual evidence of having a less-than-top-line driver from 'x' country bringing about enough marketing benefits in that country to override their indifferent results? After all, exactly this argument was used in relation to Scott Speed and I don't think his presence at STR did much for the Red Bull brand in the USA that wasn't being done already.

11-12-2008, 08:31 PM	#12
aabbaDE Join Date Oct 2005 Posts 329 Senior Member	Is there any actual evidence of having a less-than-top-line driver from 'x' country bringing about enough marketing benefits in that country to override their indifferent results? After all, exactly this argument was used in relation to Scott Speed and I don't think his presence at STR did much for the Red Bull brand in the USA that wasn't being done already.
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