[Phoneemer]

I also have to say, I'm not a giant fan of the Forged Composite adds that talks about how it's longer than the R11. Yes, you're trying to talk about your product being better but your putting the focus on the other company's club. If I see that ad and then a TM ad, I've just heard about the R11 twice and the Razr once and Callaway has paid for half of that exposure. Seems like a bad dollars to exposure ratio to me.

Then there's the fact that about 3 years TM looked at Callaway's marketing share and went after it hardcore. TM's also the kind of company that once they have their foot on your throat, they don't let up. Yoccos is spot on, if Callaway want's that back, they’re going to have to go after it long term.

Finally, I think they need to bring back the Big Bertha name and the X series. They spent ages building these names and they're the first things I think about when someone says Callaway to me. Before I knew squat about golf if someone said Callaway, I would immediately think Big Bertha and quality. The Diablo name as neat as it is, doesn't seem to be resonating with the consumer nor are the graphics.