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10 Ways to Change the Golf Model - Charlie Rymer
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10-14-2010, 12:39 AM
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imnaone
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#3 is fantastic. As an experienced business operator/manager/etc. I've often laughed at the "management" of most golf courses and yet I couldn't get them to CONSIDER hiring me to run the place even if I agreed to work there for free.
They all seem convinced that golf is some kind of magical business and unless you're trained in golf you couldn't possibly understand it (this if of course, completely laughable).
Courses need superintendents to manage the grounds and they need pros to manage instruction, fitting etc., but neither of those people is qualified or trained to run a business and yet that's who most courses have running the place. There should be a GM who oversees inventory, rates, marketing, customer relations, retail, food, etc. and the pro should be improving people's golf experience as Charlie says and the super should be outside widening those fairways.
(Could someone please explain this to my area courses and get one of them to hire me as their GM!)
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