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**CruzIzabella** · 05-29-2006, 08:00 AM

Quote, originally posted by Santeno »
Beacuse it was a competing company to other korean domestic companies which grew to become second only to Hyundai in it's domestic market. Since being acquired by Hyundai, Hyundai has become the defacto ruler of the korean domestic market (with upwards of 70% marketshare), and by having an alternate brand, it allows hyundai to move it's brand upmarket, while retaining Kia in a more value oriented price point.
I read Hyundai is going to introduce its luxury division in the US soon, and Kia is going in the direction of attracting young buyers, Spectra5 was the first move

05-29-2006, 08:00 AM	#17
CruzIzabella Join Date Oct 2005 Posts 372 Senior Member	Quote, originally posted by Santeno* »* Beacuse it was a competing company to other korean domestic companies which grew to become second only to Hyundai in it's domestic market. Since being acquired by Hyundai, Hyundai has become the defacto ruler of the korean domestic market (with upwards of 70% marketshare), and by having an alternate brand, it allows hyundai to move it's brand upmarket, while retaining Kia in a more value oriented price point. I read Hyundai is going to introduce its luxury division in the US soon, and Kia is going in the direction of attracting young buyers, Spectra5 was the first move
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