I have used HTC phones for a long time (PDA and Smartphones), my last one being the HTC Touch HD. As soon as I got them I always wiped them and installed customs ROMs as they are always much better that the stock ones. Thanks to a post on here I managed to get out of my Orange contract early and decided I might try the new iPhone 3GS as the specs were really good plus it had some nice apps that I wanted, finally had video recording and decentish camera, plus it seems everyone is making apps for it. Never had the previous two as technically they were absolute crap (hardware wise) plus I needed my phone for proper sat nav use such as iGO or TomTom style apps etc. So I went for it and I am so much happier, yes it doesn't have all the customisability of Windows and using custom ROMs but everything just works out of the box and works damn fast too. If I wanted a new app I can try a new one in seconds thanks to the app store, installing apps through Windows Mobile really was a pain in the ass download cab files or syncing them via Active Sync with was unreliable then hoping they might work due to all the different screen resolutions and device specs, what a mess. Will be sticking with the iPhone from now on as it's such a nice easy to use phone that works out of the box and has some amazing apps and has a very nice GUI.