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**fuesquemill** · 01-29-2009, 03:30 AM

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

It worked for the drumming gorilla advert, whether or not it sold more bars is irrelevant cadburys is too much of a market leader to care about advertising as a tool to sell chocolate in my opinion. much like gilette sell razors and dyson sell vacuums.

01-29-2009, 03:30 AM	#5
fuesquemill Join Date Oct 2005 Posts 716 Senior Member	From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success. So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no] It worked for the drumming gorilla advert, whether or not it sold more bars is irrelevant cadburys is too much of a market leader to care about advertising as a tool to sell chocolate in my opinion. much like gilette sell razors and dyson sell vacuums.
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