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**lipitrRrxX** · 01-29-2009, 04:54 AM

From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success.

So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]

Actually it does - the purple colour of her dress is Cadburys "trademark" colour. Its obvious from their previous adverts (and this one) - that they are aiming for a scenario where seeing that colour = Cadburys.

01-29-2009, 04:54 AM	#8
lipitrRrxX Join Date Oct 2005 Posts 482 Senior Member	From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success. So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no] Actually it does - the purple colour of her dress is Cadburys "trademark" colour. Its obvious from their previous adverts (and this one) - that they are aiming for a scenario where seeing that colour = Cadburys.
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