From a marketing perspective, that ad is a classic example of what NOT to do. It's a total waste of money for Cadbury to broadcast that spot. Here's why: It has absolutely nothing to do with the product being sold. There is no connection to chocolate at all. They could have remedied that by simply showing the kids taking a bite of chocolate before the action started. Simply slapping the logo on the end of a totally random scene does NOTHING for a product's success. So, it doesn't sell a product, and it doesn't reinforce the brand at all. Stupid.[no]