Am I the first one to say this? IRIVER WOOOOOOO [rofl] But seriously though, they get my vote. Their designs are awesome and products are iniative. I own an Iriver U10 myself, it's small, no bigger than it's screen due to the touchscreen-sorta screen plays videos and looks hot! Also it's a flash player, so it'll last long its battery, I don't need 10gigs of space, let alone more (seriously who does have 200+ cds they want to put on their mp3players)