[FEti0TUI]

Then there was this ad that ran in the Times Dispatch on June 18, 1908 -

dr gives patients schlitz beer ad

Here's the fine print:

Nurse: "Why is it, Doctor, that you use Beer instead of
malt extract?"
Doctor: "Schlitz Beer, Nurse.
Because I have found that my patients assimilate it better and that there are no ill effects. Have you found anyone under your charge who did not benefit from it?"
Nurse: "No, Doctor. While some patients at the Hospital where I was before were sickened by malt extract, I have never noticed such result from Schlitz Beer here. Even those just recovering from an operation retain Schlitz Beer. Often it is the only food they can take."
Doctor: "It is the best nourishment. The care given its brewing, to cooling it in filtered air, makes Schlitz Beer so

Schlitz Beer Radio Commercial

pure that no harm can come from it. Schlitz Beer, too, has a richness in food value, greater than I have found in any other beer, due to the barley, hops and yeast used."hoffschlaeger brewing what looks like miller beer in 1989
Nurse: "Why is it, Doctor, Schlitz never causes biliousness?"
Doctor: "Because Schlitz is thoroughly aged. Fermentation is completed at the brewery, not in the patient's stomach. The final step after bottling and sealing is the sterilization through which it is impossible for any germ to exist."
Nurse: "My patients seem to enjoy the taste of "Schlitz."
Doctor: "Yes. Even old world brew-masters have complimented Schlitz on its full rich flavor, proving the goodness of all the materials."
Nurse: "If Schlitz Beer is such a benefit to the sick it ought to be good for the well."
wielands beer california 1906Doctor: "It is. And if those who are well would drink more of it we would have fewer anemic patients. We would have less stomach trouble and nerve disorder. In every way the use of Schlitz promotes health."
Ask for the Brewery Bottling.
Common Beer is sometimes substituted for Schlitz.
To avoid being imposed upon, see that the cork or crown is
branded Schlitz.

Now that is a stretch to say the least and I doubt that could run in today's ads. I especially like the part where they say after an operation "It's the only food they can take" in the Hospital ... jeesh!

http://www.oldnewsads.com/Beer-Ads.html