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Rule #1 in sales is to listen to you customer.

The customer, of course, being the non muslim.

Ask questions; then listen to their answers very intently.

Find out about them, and what they are looking for, and why?

I have seem too many muslims approach Dawa from the attack mode.

And start out by telling their non muslim customer all of the reasons he/she is wrong.

Not a great approach.

this is very true and we must also be very gentle with new Muslims

one Sheikh uses the metaphor that we mustn't be like a butcher with a cleaver hacking away at the new Muslim

if there are things that they must change in their life its important to help them change gently and focus only on the important things

otherwise we will find many of them run away to the safety of their old lives because we have made things too difficult for them