What upsets me - and prehaps it shouldn't - is that faced with its first difficult moral decision Google took the easy route out. As one blogger said, it's like watching Anekin grow into Darth Vader. It doesn't suprise me that other comapnies do it. Indeed, most textiles producers have to do it to remain competitive. But for Google, a company that has been brilliantly selling a service based on trust, to do it smacks of short-term profiteering.