[EdwinB]

There’s an opportunity to connect more emotionally with prospects and buyers through video as a medium…having people on camera and connecting can stimulate different kinds of emotions that the written word can’t.”

A video, even if it’s just your voice over a download Instagram videos screen recording, provides valuable context that cannot be gained from text alone. Videos let you establish authority and a more personal feel to your message.

You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.